Job Description
Core Responsibilities:
•Contribute to the design, revision, and execution of the social media strategy
•Develop new communities and manage branded online communities on the enterprise's behalf using social media. Prioritize social media channels based on overall strategy and objectives.
•Create engaging, branded content and campaigns for social media networks.
•Develop and provide relevant content daily to all applicable social media outlets.
•Coordinate the marketing calendar with online activity, partnering with other departments to ensure proper online messaging, timing, and relevancy.
•Ensure consistency of messages/brand across multiple social media networks.
•Provide continuous monitoring and coverage of all sites and relevant conversations.
•Track metrics, prepare regular reports to update stakeholders on digital/social media trends; provide recommendations for improvements and adjustments to social media strategy/execution.
•Capture live social content during concerts, special events and promotions to collect content for social campaigns. In partnership with team, design corresponding campaigns that will drive online engagement.
•Assists in the strategy, coordination, set-up, and implementation of promotions and special events to support media messaging.
•Measure, analyze and report the impact of social media efforts on campaigns and department goals.
•Assist in the design and development of all advertising materials for print, outdoor, web and in-house collateral such as posters, invites, slot toppers, post cards, menus, rack cards and logo design.
•Taking concept art and applying the design to numerous pieces of a campaign.
•Organizing and archiving all design projects.
•Basic film and photography as needed.
•Other duties as assigned.
Qualifications/Requirements:
•Bachelor Degree
•Two years of progressively responsible supervisory experience in the guest service field.
•Guest service Supervisor in casino marketing experience preferred.
•Experience in casino marketing systems preferred.
•Equivalent combination of education and experience will be accepted providing the required skills and knowledge for successful performance.
•Must be able to obtain a New York State Gaming License.
Other:
•Working knowledge of Microsoft Word, Excel, Access, PowerPoint
•Excellent written and verbal skills required.
•Strategic thinking and decision-making skills required.
•Leadership skills and ability to manage people.
•Ability to multitask and work in a fast-paced environment.
•Ability to perform successfully under pressure.
•Excellent organizational and time management skills.
•Regularly required to work in front of a computer.
•Manual dexterity for data entry/typing duties.
•Able to lift and carry up to thirty pounds occasionally.
•Occasional bending, reaching, climbing on step stool, lifting.
•Able to stand for up to 8 hours a day.
•Frequent exposure to, and utilization of, computer.
•Weekends, Holidays, and swing shifts may be required.
•Gaming environment, noise level may be moderate to high.
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